Serving schools around the world. Based in NSW, Australia.
We rewrote CEN’s entire services canon and re-architected their website from the school’s point of view, without rebuilding it, turning eleven ungrouped services into five clear categories and the generic pages into role-based guides.
As part of the brand relaunch we wrote a manifesto, a poetic call to arms that ties the school’s story, purpose, and values into one flag-in-the-ground moment. Then we made it the script for a film, with students, staff, and community members each reading a line.
The way your school communicates, and the experiences it designs, aren’t a bolt-on to the real work. They sit alongside your other important strategic initiatives as a pillar in their own right.
A locked brand gets checked against; a living one gets written from. On orienting principles, worlds with a centre, and why strategy is a starting point, not a conclusion.
Every school has a story about itself. Not many choose it. On inherited stories, how repetition makes them feel inevitable, and how a school recovers the power to choose.
Three lenses for thinking about student images in school marketing: privacy (where images live), eSafety (how they get misused), and consent (who said yes, to what, when).
