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Start with a conversation. If you’d like a head start, the six questions on our homepage suggest a first step for your situation. Some schools begin with a single workshop; others start with the Enrolment Ecosystem Audit to get a clear picture first. Either way, we’d rather understand your school before you commit to anything significant.
The right scope depends on your unique situation. We have accessible offers like workshops starting from around $3,000 AUD, through to larger multi-stage investments, and we’re always happy to talk them through on a call. We won’t string you along; it just helps to understand a little context first.
Yes. Most of the schools we work with are in Australia, and we also partner with schools around the world, working remotely and visiting when the work needs it.
We work with all types and sizes of schools. What our best partners have in common is a posture: they care about their community, and they want the relationship with their families, current and prospective, to keep improving.
Alongside them. We carry the strategic and creative weight of the project and work closely with the people who’ll own the outcome, building their capability as we go. Where we can, we also ask for a direct line to your wider team and board, so every layer of your school feels invested in the work and we can advocate for the right outcomes alongside you. The principles and frameworks stay with your team, so they can keep extending the work after we finish.
A fortnightly perspective on the intersection of experience strategy and school marketing, communication, and leadership.
Sign up to FieldnotesPart of a school’s marketing, communications or enrolment team?
See how we work alongside youWe rewrote CEN’s entire services canon and re-architected their website from the school’s point of view, without rebuilding it, turning eleven ungrouped services into five clear categories and the generic pages into role-based guides.
As part of the brand relaunch we wrote a manifesto, a poetic call to arms that ties the school’s story, purpose, and values into one flag-in-the-ground moment. Then we made it the script for a film, with students, staff, and community members each reading a line.
A follow-up on school storytelling: a fourth question, where is it taking you. On vision, creative tension, and the rhythm of stretching a community forward, then letting it rest.
Every school carries a reputation, whether it participates in shaping it or not. Three questions for testing whether that story is fair: is it accurate, is it honouring, is it empowering.
Most school marketing plans die on a shelf. Build an operating rhythm instead: five areas, three tiers, one flywheel, so your marketing actually runs all year.
What makes a good school website? Organise it around the family’s decision, not the org chart. Structure, story, the enrolment path, and when to rebuild.
