Welcome
I deeply care about how families and staff experience school.
That’s what led me to the work I do today – spending my days with schools, helping leaders, marketing and admissions teams bring clarity and calm to the enrolment journey.
I started out splitting my time between school marketing and a management role in a creative agency that served non-profits and education.
In schools, I saw up close the pressure of enrolments. The weight on parents to choose the right school and the effort staff put in behind-the-scenes.
Over time, one gap stood out in particular: the gap between what schools believed they were delivering and what families were actually experiencing.
Every school needs a connected enrolment journey – shaped by the stories they tell, the people who deliver it, and the systems that hold it all together.
The enrolment journey is a living ecosystem. Often, it only takes a few focused changes to create an experience that feels coherent, connected and trustworthy.
Bolsta Education wants to re-imagine the way children, families and staff experience school.
A big part of this work is helping principals, business managers and boards see the journey as a shared responsibility. When that happens, marketing and admissions can stop patching gaps and start doing their best work. Bolsta is committed to:
I trained in experience strategy to help schools move beyond process and design the full experience.
That meant learning how story, behaviour and outcomes work together, and how to design for all three.
I’ve seen what happens when schools do this work:
Frequently Asked Questions
We help schools with their story, brand, website, and enrolment journey: the work that usually sits across marketing, communications and admissions. Rather than arriving with a campaign, we begin with the lived experience already in your community, draw it out, reflect it back, and build it into everything a family meets. Then we leave it with your team to keep telling, so the work sounds like your school, not an agency passing through.
We’re a senior partner, not a supplier, and not quite an agency in the usual sense. A marketing agency optimises around performance metrics; a creative agency around the flashiest output. We sit in between, because for schools the work that actually moves families is human and true. It comes from holding a mirror to your community, not imposing an idea on it. So where an agency tends to start from a brief and a structured process, we start from your school, which we take the time to understand before we make anything, and the frameworks stay with your team rather than leaving with us.
Honestly, any school. We work with small schools, large ones, and everything in between, independent, international, and public schools too. What our best clients share isn’t a size or a sector; it’s a posture: they care deeply about their community, and they want the relationship between the school and its families, current and prospective, to keep getting better. We’re especially useful to schools that don’t have a big in-house team to lean on.
Alongside them, not instead of them. We’re the senior partner behind the work, building your team’s capability as we go and leaving the frameworks in their hands. The point is that you’re more able after we leave, not more dependent on us.
Usually a conversation. Sometimes a single workshop is enough to get started, and sometimes an audit is the right first step to get a proper lay of the land. Either way, we like to understand your school before committing to anything significant, so the work we do together is the right work.
The right scope depends on your unique situation. We have accessible offers like workshops, through to larger multi-stage investments, and we’re always happy to talk them through on a call. We won’t string you along; it just helps to understand a little context first, so the number or range we give you is an honest one rather than a guess.
A range of things. Enrolments that grow steadily. Families who can genuinely engage with your school’s story, vision and brand rather than skim past it. Teams who come out clearer and more confident, with less admin strain, better alignment across marketing, communications and enrolment, and the language and visual systems to keep it all consistent. And often the one people mention most: room to imagine again, to lift out of the day-to-day and picture futures for the school they hadn’t let themselves picture before.
We rewrote CEN’s entire services canon and re-architected their website from the school’s point of view, without rebuilding it, turning eleven ungrouped services into five clear categories and the generic pages into role-based guides.
As part of the brand relaunch we wrote a manifesto, a poetic call to arms that ties the school’s story, purpose, and values into one flag-in-the-ground moment. Then we made it the script for a film, with students, staff, and community members each reading a line.
The way your school communicates, and the experiences it designs, aren’t a bolt-on to the real work. They sit alongside your other important strategic initiatives as a pillar in their own right.
A locked brand gets checked against; a living one gets written from. On orienting principles, worlds with a centre, and why strategy is a starting point, not a conclusion.
Every school has a story about itself. Not many choose it. On inherited stories, how repetition makes them feel inevitable, and how a school recovers the power to choose.
Three lenses for thinking about student images in school marketing: privacy (where images live), eSafety (how they get misused), and consent (who said yes, to what, when).
