What if your school's enrolment journey delighted families from day one?

Let's find out. What’s true for you right now?  Select the moment that best fits

Crafting marketing & enrolment experiences

A uniquely human-centred approach to one of the most critical moments in the school journey.
Every school is different. But if you’re here, you probably feel like something in your enrolment journey isn’t quite working.

Maybe it’s your website. Maybe it’s clunky tours. Maybe your team is stretched, your numbers are stalling, or your systems just can’t keep up. 

How we help schools delight prospective parents

Bolsta helps schools design an enrolment journey that feels clear, connected, and human — from first enquiry to first day.

It usually requires strategy, infrastructure or capacity-building – or a mix of all three.

Bolsta is a little different. Everything we do is put through a human-centred experience lens. 

Strategy-Building

Charting a clear path forward.
  • Mapping the full enrolment experience
  • Aligning your communication
  • Brand and marketing strategy

Infrastructure-Building

Creating the structures that support the strategy.
  • Website design & development
  • Enrolments CRM integration
  • Brand design

Capacity-Building

Supporting your team to deliver a great experience.
  • Team training
  • Ongoing coaching

David Gray
Director of Mission & Community
Belmont Christian College

The return you get from Jacob based on his years of experience will bring you up to speed and put you on the right track within 18 months compared to years and years of slugging it out on your own. If you want to punch above your weight, get him onboard today. You won’t regret it.

Interested in what this could mean for your school? Here are the next steps for you

Imagine an enrolment journey that feels connected end-to-end — clear for families, manageable for your team, and built to grow with you.

If you’re not sure what needs fixing yet, start with one of our Enrolment Journey assessment tools. 
This future begins with one of three ways of assessing your enrolment journey. Choose the best fit to begin.
Enrolment Journey Health Check
Free, online self-guided snapshot to quickly assess the strengths and weaknesses of your enrolment journey. Learn more.
Enrolment Journey Clarity Workshop
A focused session that helps your team identify the one thing to focus on now. Learn more.
Enrolment Journey Audit
A deep dive with interviews, data review, and a practical roadmap. Limited availability. Enquire now. 

 The moment you're in 

"Our approach to marketing is reactive"

Our enrolment journey is scattered. We’re keeping up, not moving forward.
You’re not alone. For many schools, marketing feels like a scramble. There’s no real plan – just a growing list of last-minute tasks and scattered spreadsheets.

Your enrolment journey happens in pieces: a tour here, a phone follow-up there. Without coordination, the experience for families is almost certainly inconsistent. Enrolment numbers might be suffering as a result.

It’s not that your team isn’t capable – it’s that the system has never been set up to help them succeed.

How we help reactive school marketing

Bolsta helps school leaders make brave decisions that put families first.

It may require strategy, infrastructure or capacity-building – or a mix of all three.

Everything is designed through a human-centred experience lens. We don’t just fix tasks, we shape the whole journey. 

Strategy-Building

Charting a clear path forward.
  • Mapping the full enrolment experience
  • Aligning your communication
  • Setting clear priorities
  • Brand, marketing and engagement strategy

Infrastructure-Building

Creating the structures that support the strategy.
  • Website design & development
  • Enrolments CRM integration
  • Brand design

Capacity-Building

Supporting your team to deliver a great experience.
  • Team training
  • Ongoing coaching

David Gray
Director of Mission & Community
Belmont Christian College

I consider Jacob a trusted extension of our marketing department, who not only comes up with thoughtful ideas and well structured strategy input, but based on the very strong relationship we have developed over 5 years, he is willing to ask me the difficult questions.

To avoid the tough stuff/questions means that you just keep doing the same old stuff.

Practically, and on numbers alone, the College has grown 30+ percent in enrolments since we engaged Jacob...

...get him onboard today. You won’t regret it.

Interested in what this could mean for your school? Here are the next steps for you

Imagine your team: aligned, confident, and proactive, with a clear plan, the right tools, and the headspace to focus on what matters – delivering an incredible experience to your families.
This future begins with one of three ways of assessing your enrolment journey. Choose the best fit to begin.
Enrolment Journey Health Check
Free, online self-guided snapshot to quickly assess the strengths and weaknesses of your enrolment journey. Learn more.
Enrolment Journey Clarity Workshop
A focused session that helps your team identify the one thing to focus on now. Learn more.
Enrolment Journey Audit
A deep dive with interviews, data review, and a practical roadmap. Limited availability. Enquire now. 

 The moment you're in 

"I'm a school marketer who needs support"

I’m juggling tours, enquiries and event prep, and I feel out of my depth.
You’re spinning a lot of plates — enquiries, tours, newsletters, events, socials — and somehow still expected to plan strategy, write copy, and manage leadership expectations.

It’s not that you don’t know what to do; it’s that you don’t have the space to do it well. You’re trying to be across everything, but instead it feels like you’re barely keeping up.

How we help school marketers

You don’t need another thing on your list. You need someone who gets how schools work, and can jump in beside you.

Everything we do is designed to make your work easier, not heavier — and to ensure your efforts actually move the needle with the families on the other side.

We work in one or more of the following three 'buckets':

Strategy-Building

Helping you focus on what matters most.
  • Mapping the full enrolment experience
  • Campaign, marketing and communication planning
  • Setting clear priorities

Infrastructure-Building

Creating the structures that support the strategy.
  • Website design & development
  • Enrolments CRM integration
  • Brand and messaging frameworks

Capacity-Building

Supporting you to deliver a great experience, without having to carry it alone.
  • Team training
  • Ongoing coaching partnership

Allie Smith
Communications Manager
MidCoast Christian College

Having gone through the Enrolment Journey Audit and marketing training, I am 100% more confident in my role. Jacob provides the support I need to understand effective marketing and how to implement it.

I no longer feel like I’m swimming in a pool with no bottom, but instead have a clear, communicable framework to operate within. 

 The moment you're in 

"Our story is not cutting through"

We have strong values and great outcomes, but families aren’t hearing (or feeling) that story.
You know your school has depth. A rich culture. Strong values. Great results. But when prospective families encounter your website, read your emails, or walk through your tour — they’re not 'getting' it.

The story isn’t landing. Your strengths are real, but they’re not visible. That disconnect is frustrating. You're being overlooked for other schools who are telling their story in a more compelling way.

How we help schools tell their story

We help you close the gap between who you are and how you're perceived by prospective families. 

It may require strategy, infrastructure or capacity-building – or a mix of all three.

No matter the jobs to be done, our approach keeps families at the centre at every point. 

Strategy-Building

Charting a clear path forward.
  • Defining your story
  • Aligning your team
  • Setting clear communication priorities
  • Surveys and engagement

Infrastructure-Building

Creating the structures that support the strategy.
  • Website design & development
  • Tour experience design
  • Brand and messaging frameworks

Capacity-Building

Supporting your team to deliver a great experience.
  • Team training
  • Ongoing coaching
  • Professional development

David Gray
Director of Mission & Community
Belmont Christian College

You will not regret working with Jacob as he is thoughtful, articulate, understands schools, and most importantly, is not selling you a template. He has the capacity to go toe-to-toe with you on strategic thinking and big picture projects.

I get tired of the usual suspects trying to box you in and sell you a quick fix. Jacob is committed to the long term and once his run sheet of schools is full, folks will regret that they did not get in sooner and bring him into their extended team.

Interested in what this could mean for your school? Here are the next steps

Imagine your school’s story and sense of value coming through clearly in every communication, every touchpoint, every conversation – and families feeling it from (before) day one.
This future begins with one of three ways of assessing your enrolment journey. Choose the best fit to begin.
Enrolment Journey Health Check
Free, online self-guided snapshot to quickly spot the weak points in how your story is coming through. Learn more.
Enrolment Journey Clarity Workshop
A focused session that helps align staff by identifying one high-impact area to focus your efforts. Learn more.
Enrolment Journey Audit
A deep look at your brand, digital presence, communications, and in-person moments. Enquire now. 

 The moment you're in 

"We're ready to rebuild our enrolment journey"

We know it’s time to design an enrolment experience that delights families from day one.
You’ve outgrown the way things have always been done. The cracks are showing – in your systems, in the experience for families, and in the strain on your team.

You’re no longer looking for a bandaid. You want to redesign the whole journey. Not just to attract families, but to guide them with purpose, clarity, and care from the very first touchpoint.

How we help schools rebuild their enrolment journey

This is where Bolsta thrives. We work with schools ready to make a clean break from disjointed enrolment systems and start fresh with intention.

Typically, this includes a mix strategy, infrastructure and capacity-building.

Every part of the rebuild is grounded in a human-centred experience lens.

Strategy-Building

Co-designing a clear, aligned enrolment journey from first impression to day one.

    Infrastructure-Building

    Upgrading your website, brand, enrolments CRM, or communication tools to support the new journey.

    Capacity-Building

    Helping your team adapt to change, embed the strategy, and deliver consistent experiences.

    Allie Smith
    Communications Manager
    MidCoast Christian College

    After completing the Enrolment Journey Audit and beginning work on rebuilding our enrolment journey, we could see how the elements of marketing, Communication and Enrolment fit together into an integrated system that brings prospective parents along the journey from first hearing about our school, to enrolment and beyond.

    We could suddenly see the direction we needed to go, and the changes we needed make to clean up our strategies and processes.

    If you’re serious about rebuilding your enrolment journey, here's how to start

    Imagine a cohesive enrolment experience that feels deliberate, human, and seamless – and a team that’s proud of how it all fits together.
    This future begins with one of three ways of assessing your enrolment journey. Choose the best fit to begin.
    Enrolment Journey Health Check
    Free, online self-guided snapshot to get a high-level sense of what’s working — and what’s not. Learn more.
    Enrolment Journey Clarity Workshop
    Great for aligning your leadership and comms teams around a shared picture of success by identifying the one biggest challenge facing your journey. Learn more.
    Enrolment Journey Audit
    The most comprehensive way to uncover gaps, map the current journey, and get a strategic roadmap for rebuilding. Enquire now. 

     The moment you're in 

    "We're full; why do we need marketing?"

    Enrolments are strong, but could we be missing something?
    Your enrolments are strong. Maybe you have a waitpool. On paper, there’s no problem.

    But is the parent experience consistent? Are you relying too heavily on key people? Are you prepared for an unexpected downturn? Is your culture deeply embedded?

    When word of mouth does the heavy lifting, there’s risk in leaving experience to chance.

    How we help strong schools to keep growing 

    Enrolment success isn’t just about numbers – it’s about fit, clarity, and long-term trust. Experience-thinking is a perfect next-step for schools who have the basics covered. 

    Every part of the rebuild is grounded in a human-centred experience lens.

    Strategy-Building

    Improve how you engage and onboard families, even when demand is high.
    • Reimagining your story
    • Engagement, brand and messaging strategy
    • Enrolment journey mapping

    Infrastructure-Building

    Strengthen the systems that support enrolments — from CRM workflows to websites.
    • Web design and development
    • Automation workflows
    • Brand systems

    Capacity-Building

    Reduce key-person risk and up-skill your team in forward-thinking frameworks like experience strategy.
    • Team workshops
    • Training
    • Coaching

    Nick Lawrence
    Marketing & Communications Manager
    Torrens Valley Christian School

    It can be so easy to fall into habits when it comes to school tours. Since working with Jacob, we've been able to re-imagine what the parent experience could look like, with a focus on radical hospitality which will eventually lead to more enrolments.

    If you’re serious about consolidating your growth, here's how to start

    Imagine an enrolment experience that’s as strong as your numbers – one that scales with grace, builds trust, and protects your reputation.
    This future begins with one of three ways of assessing your enrolment journey. Choose the best fit to begin.
    Enrolment Journey Health Check
    A fast and free way to check where expectations and experience might be out of sync. Learn more.
    Enrolment Journey Clarity Workshop
    Ideal if your team is stretched and you need a focused, actionable priority to tackle first. Learn more.
    Enrolment Journey Audit
    A thorough review to uncover blind spots and build a roadmap that matches your ambitions. Enquire now.

     The moment you're in 

    "I just want the 30-second overview of Bolsta Education"

    The problem...

    Many schools don’t realise their enrolment journey is broken.

    Marketing is reactive. Families get inconsistent communication.

    Internal systems don’t talk to each other. Teams are overwhelmed.

    The solution...

    Bolsta helps schools rebuild their enrolment journey as a coherent, human-centred experience.

    We start by helping you see the full picture, then partner with you to improve it, step by step.

    We improve the enrolment journey in three areas:

    Strategy-Building

    • Brand and messaging strategy
    • Enrolment journey mapping
    • Engagement strategy
    • Marketing and communications strategy

    Infrastructure-Building

    • Web design and development
    • Enrolments CRM integration
    • Brand design and rollout

    Capacity-Building

    • Team workshops
    • Training
    • Coaching

    Why Bolsta?

    I’ve worked deeply with schools for over six years. I care about your people — setting them up for success. And I care about your families — giving them a seamless, thoughtful enrolment experience. I know what works. I know what to avoid. 

    Working with Bolsta Education

    Bolsta helps school leaders make brave decisions that put families first

    It takes a number of considered, courageous moves to build momentum across your marketing and admissions functions. Things like:
    • Identifying best fit families
    • Rethinking 'the way we've always done things'
    • Adopting new technology
    • Setting high expectations
    • Aligning your team around a common goal
    Each of these moves are challenging, especially if you don't have a marketing or communications background. 

    To create a parent experience that builds the foundation for a thriving school community, you need a partner.

    Someone with an outsider’s perspective — and insider’s understanding — to help you plan, prioritise, and tackle big projects, guiding your team to put families first in every step of the enrolment journey.
    Attuned admissions        Meaningful marketing        Consistent communication        Attuned admissions        Meaningful marketing        Consistent communication        Attuned admissions        Meaningful marketing        Consistent communication        Attuned admissions        Meaningful marketing        Consistent communication        Attuned admissions        Meaningful marketing        Consistent communication        Attuned admissions        Meaningful marketing        Consistent communication        Attuned admissions        Meaningful marketing        Consistent communication        Attuned admissions        Meaningful marketing        Consistent communication        Attuned admissions        Meaningful marketing        Consistent communication        Attuned admissions        Meaningful marketing        Consistent communication        Attuned admissions        Meaningful marketing        Consistent communication        

    Start a conversation

    You know strategic thinking is vital to your organisation's marketing, but it’s been lost in the day-to-day chaos.

    You and your school suffer when you're overwhelmed with busy-work.

    That’s where Bolsta Digital comes in. We’ve built our business on the best parts of an outsourced digital agency, without having to sacrifice on the personal relationship and ‘inside knowledge’ that an in-house hire can bring. 

    I’d love to learn more about you and your organisation. 
    Book a call
    It takes a number of considered, courageous moves to build momentum across your marketing and admissions functions. Things like:
    But where do you start? And how do you get everyone on board with the plan and pulling together to make it happen?

    If you’re not sure how to prioritise your next few years, it helps to get an outsider (with an insider’s perspective) to build your plan with you. You’ll get an objective, frank, and data-driven strategy that prompts your entire team to step back and look at the bigger picture.

    Start the conversation

    Ready to transform your school's marketing, communications and enrolment journey? 

    Start the conversation
    "It is just so easy working with Jacob. He is thoughtful, articulate, and has the capacity to go toe-to-toe with you on strategic thinking and big picture projects."
    David Gray
    Director of Mission & Community
    Belmont Christian College