Architect, not decorator
We listen before we design. The best school stories are already being lived. We surface those and give them shape. Strategy and creative are grounded in what we hear.
Working with us
We help schools with their story, brand, website, and enrolment journey — by unearthing the lived experience of your community.
Align your team
Clarity & Alignment
Learn moreYour team knows your school inside-out. Yet, you've noticed families slipping through the cracks, or the team struggling to align around the best path forward. You can see the benefits of introducing shared language, reducing key-person risk, and delivering a better experience for your families.
Key engagements
01
Enrolment Journey Mapping Workshop
Get your whole team working from one shared picture of how the enrolment journey runs, from first contact to first day.
Explore this engagement 02School Marketing Playbook Workshop
Turn reactive, scattered marketing into a year-round rhythm your team can actually follow.
Explore this engagement 03Experience Training
Give your team the capability to design family experiences with confidence.
Explore this engagementAlso available: custom team training, strategy advisory, capability development, and alignment for new leadership
Find your story
Story & Experience
Learn moreYour school has a story worth telling, but unearthing and articulating that story is challenging. You can see the result of not investing in this area: the website says one version, the prospectus says another, and misconceptions are creeping in to your community.
Key engagements
01
Messaging Workshop
Get clear, shared language for how your school talks about itself. Often the foundation for a prospectus or website rebuild.
Explore this engagement 02Experience Design Workshop
Turn a moment that feels transactional into one that carries your story. Most often a tour, sometimes an enquiry or onboarding sequence.
Explore this engagement 03Brand Story Strategy
Find the story your school is already living, and tell it so families recognise it everywhere. Drawn from your community, carried by Bolsta.
Explore this engagementAlso available: tour experience design, voice and tone, storytelling training, and content strategy
Show your school
Creative & Infrastructure
Learn moreYour website, prospectus, and brand were built for an earlier version of your school. Families judge from what they can see and hold, and right now those materials tell a story that no longer fits.
Key engagements
01
Website Design and Development
A site that earns trust on the first visit and carries families from enquiry to tour to first day. Built around the enrolment journey.
Explore this engagement 02Prospectus
A story-driven piece families want to hold onto, doing its work during tours, at events, and in enrolment conversations.
Explore this engagement 03Visual Identity
A coherent visual presence that actually takes hold. The design system plus the rollout work that makes it stick.
Explore this engagementAlso available: microsites, digital experiences, photography and videography, brand campaigns, and print collateral
Other ways to work with us
The Enrolment Ecosystem Audit
A comprehensive diagnostic for schools that want to see the whole before committing to direction. Pulse, interviews, systems review, synthesis workshop, and a final report with priority recommendations.
Learn moreOngoing Advisory
A monthly partnership for schools that want continuity through the year. Sessions, in-person visits, and access to Bolsta's tools and frameworks. Designed to support sustained alignment across enrolment, brand, and communications.
Learn moreOur approach
Compass, not manual
We build your capability by designing principles, systems and guardrails that give you a new lens for your work. We want to see you extend, adapt and build excellent and coherent work long after the project is complete.
Lantern, not spotlight
A family's journey with your school starts well before they enquire and continues well after they enrol. We design for that whole arc, so that every touchpoint helps families find their way to a place that is right for them.
Mirror, not megaphone
We help you hear yourself clearly, and then reflect back to you what you need to understand to make progress. Real partnership means being honest about what's working, what isn't, and where the real wins lie.
Schools across Australia and the world.
What schools say
“Jacob laid the foundation of the Enrolment Journey — we could see how Marketing, Communication and Enrolment fit together into an integrated system.”
Allie Smith Communications Manager MidCoast Christian College
When to call us
We partner with school leaders and their teams.
Something that once felt strong has started to drift, and misconceptions creep in to fill the gap. We unearth your story by listening to your people, and build the language to tell it everywhere.
See related case studiesLike it or not, people do judge a book by its cover. We build your website, prospectus and materials on your real story, so the depth and quality of your school is honoured publicly.
See related case studiesFirst call, tour, interview, the lead-up to day one — we help you design the moments that matter, so each one serves parents well.
See related case studiesSchools are complex. We diagnose before we prescribe: one clear picture of your whole communication and enrolment ecosystem, then a sequence matched to your goals and capacity.
Where schools start The Enrolment Ecosystem Audit
See related case studies
More of the right families, and the staff to grow with. Growth requires all parts moving together, so we look at the whole ecosystem and plan the route ahead.
See related case studiesA new principal, a strategic reset, an anniversary — we build the story and experience around the new direction so it embeds for years.
Where schools start Brand Story Strategy
See related case studies