Enrolment Ecosystem™
A way of seeing your enrolment journey across three connected layers: Experience, Journey and Infrastructure.
Explore the Enrolment EcosystemTools and thinking your team can use.
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OurNews
Your school has great stories. We make them easy to tell.
Gather them in one place, choose a visibility level, and share with your community.
Try the live demo -
Jargon Buster
Translate the edu-speak in school marketing and communications into plain English, so parents don’t need a dictionary to engage with their school.
Bust some jargon -
Enrolment Ecosystem Pulse™
How is our enrolment ecosystem actually functioning, right now?
A behaviour-led snapshot of how your enrolment ecosystem is functioning across leadership, marketing, admissions and supporting systems.
Complete the Pulse
How we think.
These frameworks have been built and refined over a decade of working with schools. Your team, and your project, benefit from all of this thinking.
Experience Builder™
A design-thinking framework for understanding and redesigning experiences across nine dimensions.
Co-developed with [YELLOW CAR].
Visit experiencebuilder.co
School Character Framework™
Spot your school in one of seven characters, and get a head start on messaging that resonates.
Enquire
Family Journey Framework™
How a family moves from onlooker to guest to family, and what your school can do at each step.
EnquireSign up to Fieldnotes
A fortnightly perspective on the intersection of experience strategy and school marketing, communication, and leadership.
Latest articles
Telling a story that pulls your community forward
A follow-up on school storytelling: a fourth question, where is it taking you. On vision, creative tension, and the rhythm of stretching a community forward, then letting it rest.
What does your community think your school is, and is that fair?
Every school carries a reputation, whether it participates in shaping it or not. Three questions for testing whether that story is fair: is it accurate, is it honouring, is it empowering.
School Marketing Plan: Build an Operating Rhythm
Most school marketing plans die on a shelf. Build an operating rhythm instead: five areas, three tiers, one flywheel, so your marketing actually runs all year.
How to Build a School Website That Drives Enrolment
What makes a good school website? Organise it around the family’s decision, not the org chart. Structure, story, the enrolment path, and when to rebuild.
