Ever wondered how the best-performing schools capture a parent’s interest and keep it—right from that first open day through to enrolment? Recently, I sat down with the talented Madison Carr from Creative Chameleon Studio to explore exactly that on her True Colours Podcast. If you’re looking to stand out in a competitive education market, this discussion is for you.
We covered some of the foundational elements of an enrolment plan—everything from your school’s messaging to those smaller yet critical interactions that shape a parent’s view of your brand. We also looked at ways to assess your current parent experience. After all, if you don’t know where the gaps are, how can you fix them?
This episode is packed with practical insights. Whether you’re just starting to formalise your enrolment strategy or aiming to refine an existing process, I believe you’ll find useful tips and real-world examples to guide you.
Listen to the podcast
Why is this conversation important?
Because parents expect more from schools today. They crave authenticity, clarity, and genuine care. Every interaction—online or in person—shapes their perception. My goal is to help you identify those “moments that matter” and craft consistent, high-quality experiences at each step.
Are your current parent experiences truly reflecting your school’s values and aspirations? If you find any gaps (and it’s normal to find a few), let’s talk about how you can strengthen them. Your community—and your prospective families—deserve nothing less.
