Most school websites feature similar aspirational statements—“Equipped for Life”, “A Holistic Approach to Education”—but when 90% of schools say the same thing, how does yours stand out?
I analysed 20 independent school websites in regional NSW and found that many were missing key elements that actually influence a parent’s decision-making. The good news? There are simple, high-impact ways to improve the Parent Experience online.
From clear calls-to-action and compelling storytelling to interactive tools and AI-powered assistants, small digital tweaks can transform your website from just another school brochure into a powerful brand touchpoint that builds trust and drives enrolments.
If your website isn’t doing the heavy lifting for your school, I explored 6 ways to improve the parent experience on your school website over on the Feesable website. Read it now!
About the author
Jacob Shultz
Founder, Bolsta Education
Jacob is a specialist in experience strategy for schools. His focus is on improving the lived experience of schools — through story, systems and the small moments that shape how families feel.
