Free for school leaders, admissions & marketing teams
A simple, behaviour-led way to see how your enrolment ecosystem is really working.
The Pulse looks at real, day-to-day behaviours across your school. It surfaces where the enrolment journey is aligned, where it's fragile, and where small changes could have big impact.
Most enrolment issues are not caused by one broken thing. They are caused by hard-to-see patterns that build over time.
In schools with fragile enrolment ecosystems, we often see:
The Pulse is designed for schools ready to look honestly at how things are working in practice. It’s most helpful for:
The Enrolment Ecosystem Pulse tracks real behaviours across three interconnected layers: journey, experience and infrastructure. It doesn't give a single score. Instead, it highlights imbalances, gaps and areas to improve, so you know where to focus next.
Complete the Pulse (5 min)
Design for people
How consistently families experience care, clarity and confidence at key moments.
Align your teams
How clearly the enrolment journey is understood, shared and coordinated across teams.
Power it all
How well your tools, systems and assets support the experience your team is trying to deliver.
A set of behaviour-based responses that reflect what is actually happening across your enrolment ecosystem.
Scores for journey, experience and infrastructure, allowing you to see balance, gaps and misalignment across the ecosystem.
Create a reference point you can return to or repeat over time to measure the health of your enrolment ecosystem.
A clear guide that explains how to read your results, what they do and don't mean, and how to use them with your team.
"... it allowed everything to be put on the table, and for us to examine what we are doing in our enrolment journey, and to be able to focus on what matters, improving the experience of our enquiries so that they can convert to enrolments."
Nick Lawrence
Marketing and Communications Manager
Torrens Valley Christian School
Frequently Asked Questions
Three layers of your enrolment ecosystem. Journey looks at how clearly your process is defined, owned and coordinated. Experience looks at how consistently families experience your school. Infrastructure looks at how well your systems, tools and communications support the journey. Each is scored on observable behaviours rather than sentiment, so you’re measuring what actually happens.
It’s genuinely free, with nothing held back in the free version. You may decide you want help interpreting the results, sharing them with your team and acting on them, and that’s where we can come in, but there’s no pressure to. The Pulse itself costs nothing and stands on its own.
It isn’t a satisfaction tool. Rather than asking how people feel, it asks what they do, which shows where your enrolment ecosystem is consistent, fragile, or dependent on particular individuals. It works well alongside any sentiment or satisfaction surveys you already run, rather than replacing them.
Free for school leaders, admissions & marketing teams
A healthier enrolment ecosystem starts with seeing how it is behaving today.
Complete the Pulse (5 min)We rewrote CEN’s entire services canon and re-architected their website from the school’s point of view, without rebuilding it, turning eleven ungrouped services into five clear categories and the generic pages into role-based guides.
As part of the brand relaunch we wrote a manifesto, a poetic call to arms that ties the school’s story, purpose, and values into one flag-in-the-ground moment. Then we made it the script for a film, with students, staff, and community members each reading a line.
The way your school communicates, and the experiences it designs, aren’t a bolt-on to the real work. They sit alongside your other important strategic initiatives as a pillar in their own right.
A locked brand gets checked against; a living one gets written from. On orienting principles, worlds with a centre, and why strategy is a starting point, not a conclusion.
Every school has a story about itself. Not many choose it. On inherited stories, how repetition makes them feel inevitable, and how a school recovers the power to choose.
Three lenses for thinking about student images in school marketing: privacy (where images live), eSafety (how they get misused), and consent (who said yes, to what, when).
