MidCoast’s prospectus came after the brand work and alongside the new website, so it had a clear story to tell and a lot to draw on. We started the way we like to start a publication like this, by storyboarding it first. In the workshop we built a low-fidelity prototype of the whole document, mapped against the messaging strategy we’d written and the language of the new site. Before a single page was designed, we knew the narrative arc of the entire piece.
It also had real material behind it. The website build had brought a small visual uplift, new graphic elements without touching the logo, and the prospectus picked those up, along with the photography we’d shot across our time with the school.
The biggest job, as always, was the content. Gathering copy and detail from across a school’s departments is where these projects usually stall, so we carry as much of that load as we can: pro formas for staff to work from, and interviews with staff or parents where they help.
What came out of it sits naturally beside the website, one world across print and digital. The storyboard is the spine of a publication like this. When the narrative arc is right before design begins, the whole thing holds together and feels considered, page by page.
A prospectus storyboarded end to end before design began, built on the messaging strategy and the new website's language.
Content gathered from across the school's departments, with pro formas and interviews carrying the load.
A piece that draws on the same photography and graphic elements as the website: one world across print and digital.
Orange Christian School’s executive team asked for a virtual tour. Instead of the usual static 360 images, we ran a tour design process and turned its output into a video script, delivering the tour video plus a header video and a bank of B-roll.
Belmont’s orientation booklets for new Prep and Kindy families, designed to do two jobs at once, the practical and the emotional, so families felt prepared and cared for, not just handed a checklist.
