MidCoast Christian College

Designing a Parent-Centred Small Group Tour

When tours delivered different experiences depending on who was leading them.

  • The Challenge

    MCCC had always relied on one to one personal tours. They were warm, relational, and often effective, but they were also hard to scale. Families received different messages, different routes, and different tones depending on the staff member involved. Leadership wanted a tour format that preserved personal connection, reduced administrative strain, and reflected the school’s updated brand and story. Could a group format retain a personal feel? Would families show up, stay engaged, and still feel seen?

  • What We Noticed

    We saw strong instincts around hospitality, but no shared structure for how the story was told. The tour experience varied widely and required heavy manual communication before and after each visit. Staff were carrying the load, and technology was underused.

  • The Solution

    Through a facilitated design process, we worked with the MCCC Executive Team to map what parents needed to feel, know, and understand at each moment of the tour. This shaped a small group format built around story, rhythm, and clarity. We designed the flow, refined the narrative, and embedded it within the new website language and upcoming prospectus along the way. Digistorm Funnel handled all essential communication, which freed staff to focus on the experience itself. The school launched its first small group tour with a mix of anticipation and uncertainty. It was a significant operational shift after years of personal tours.

  • The Impact

    The response was immediate. The tour reached capacity within weeks. The Principal and Deputy connected deeply with prospective families and stayed long after the session ended. One family even chose to start straight away rather than waiting for the new school year. Every moment of the tour aligned with the story now present on the website and the prospectus.

  • The Lesson

    When schools design tours around the needs of parents, everything improves. MidCoast discovered that a shared structure did not make tours less personal. It made them more intentional. A consistent, story-driven format strengthened trust and created a clearer pathway for families.