Capturing a Rural School’s Heart in a Prospectus

When a small rural school had nothing to give parents that truly told its story.

  • The Challenge

    Our Enrolment Journey Audit showed that most families engaged with the school by coming on-site. Without a prospectus, parents walked away without a clear reminder of NVCS' value and story.

  • What We Noticed

    The conversations happening on-site were meaningful, but the supporting materials weren’t carrying the NVCS story.

  • The Solution

    Together, we designed a right-sized prospectus that matched the school’s scale and character. Using our collaborative prospectus design approach in Miro, we co-created the structure, tone, and flow of the publication alongside staff, ensuring it remained deeply tied to the messaging strategy we had developed. Parent and staff interviews helped refine language, clarify storylines, and surface the moments that truly reflected Namoi’s spirit. The process also became an opportunity to evolve their visual identity, honouring their long-standing logo while extending the surrounding brand system to feel fresh and cohesive.

  • — Peter Henderson, Principal

    Before working with Jacob and Bolsta, we struggled with consistency across our school’s communications. Our documents and information lacked a cohesive, professional look. Since working together, we now have consistency across numerous areas: an updated website with a more formal feel, a new school prospectus, and even simple but important details like a school-wide email signature. What stood out most was Jacob’s ability to consolidate data and translate it into something relevant and meaningful for our school community. He was easy to work with, understood that every school is different, and genuinely listened to our needs. If a colleague from another school asked about Bolsta, I’d tell them to call Jacob straight away.
  • The Impact

    The school now has a prospectus they’re proud to hand to families. It feels like them: grounded, professional, and authentic. The project became a foundation for broader updates across their website and marketing materials.

  • The Lesson

    When small schools invest in the right piece of communication, it can transform how their story travels. A single, well-crafted prospectus turned their enrolment conversations into lasting impressions, and gave staff the confidence to share their message widely.