Serving schools around the world. Based in NSW, Australia.
When a thriving school’s website couldn’t keep up with its growth.
MidCoast Christian College had a website that told families the wrong story in words and performance. Parents researching late at night on their phones waited through slow load times and clunky navigation. Staff found themselves apologising for the site. During our Enrolment Journey Audit, we found that the website was creating friction at every stage of the journey and raising doubts about whether the school could deliver on its educational promise.
We noticed the website was creating work instead of reducing it. Staff were compensating—resending information, answering questions that should have been self-service, and watching families drop off because basic next steps weren't clear. Meanwhile, the old Craft CMS setup through a third-party provider meant the team couldn't make changes without external help.
We started with brand strategy, not design - because a flashy website that told the wrong story wouldn't solve anything. The strategy work clarified MCCC's voice and values, which shaped everything that followed: a photoshoot and video that captured the school's warmth and energy, and a design system built around how families actually make decisions, not just how schools want to present information. The new site was built on WordPress with a flexible block-based system, giving the team autonomy to create and update content without dependency on developers.
Families now get answers when questions arise. It's a great first experience. The site loads quickly, guides clearly, and integrates seamlessly with the CRM so enrolment enquiry data flows without manual entry. Staff went from apologising for the website to confidently directing families to it.
When your digital infrastructure catches up with your experience, everything works better. MCCC’s new website now feels like an extension of the school itself – warm, professional, and easy to engage with.
