“It can be so easy to fall into habits when it comes to school tours. Since working with Jacob, we've been able to re-imagine what the parent experience could look like, with a focus on radical hospitality which will eventually lead to more enrolments. There has been a dramatic shift in the way we approach both our teams' work and tours (our biggest point of contact) in general.”
Nick Lawrence, Marketing & Enrolments Manager
Torrens Valley Christian School wanted stronger enrolment outcomes, and to get there they were looking for two things: clarity on where to focus, and alignment between their marketing and admissions teams on a way forward.
So we built a short workshop to help them surface the most impactful problem, get the team aligned on it, and set a clear next step.
We started with our Enrolment Journey Pulse Check. Before we got in a room, each participant completed a survey about their role, their challenges, and their priorities, and we used those responses to map how differently people saw the same journey, surface the tensions, and design a workshop that met the team where they actually were.
Then we brought marketing, enrolments, and leadership together for a three-hour clarity workshop. We walked the enrolment journey from start to finish, weighing the value, priority, and impact of each stage, with some light training on the enrolment ecosystem and experience principles along the way, so everyone was working from a common frame.
By the end, the team had landed on a single high-impact focus – the school tour experience – and left with consensus, ownership, and next steps.
The workshop sparked real collaboration between Marketing and Admissions. The team came away with a shared priority, a common language, and more capability to diagnose and improve their journey themselves.
One agreed, high-impact focus: the school tour experience, chosen by the team rather than handed to them.
A shared language and real collaboration between Marketing and Admissions.
The follow-through happened: the principal's tour approach changed, and family communications were overhauled.
CEN had a long list of marketing goals and little capacity to deliver them, so we built a roadmap sequenced around impact, not size, starting with the levers that unblock everything else.
A large school with full classes and long waitlists asked a great question: What would it take to be known for the best enrolment experience in the city? An Enrolment Ecosystem Audit gave them the foundation to answer it.
