Aligning an Admissions Team Around One Big Challenge

When a school knew its enrolment journey needed work, but didn’t know where to begin.

  • The Challenge

    Torrens Valley Christian School wanted stronger enrolment outcomes but lacked clarity on where to focus. Marketing and Admissions were working separately, awareness and conversion rates were inconsistent, and leadership wanted clarity before committing to major investment. They needed to surface the most impactful problem, align the team, and set a clear next step.

  • What We Noticed

    There was shared intent, but no shared language. Staff held strong instincts that weren't always aligned. Families were experiencing the inconsistency, sometimes hearing one message on the website, experiencing another on tour, and a third in follow-up calls.

  • The Solution

    Through our Enrolment Journey Pulse Check, we brought together marketing, enrolments, and leadership for a three-hour Bolsta Clarity Workshop. Beforehand, each participant completed a survey about their role, challenges, and priorities. We used the responses to map perceptions, surface tensions, and design a workshop that met the team where they were. During the session, we walked through the enrolment journey from start to finish, weighing each stage’s value, priority, and impact. The process included light training on the Enrolment Journey Ecosystem and Experience Principles, creating a common framework for discussion. By the end, the team had identified a single high-impact focus area — the school tour experience — and left with consensus, ownership, and next steps.

  • — Nick Lawrence, Marketing & Enrolments Manager

    It can be so easy to fall into habits when it comes to school tours. Since working with Jacob, we've been able to re-imagine what the parent experience could look like, with a focus on radical hospitality which will eventually lead to more enrolments. There has been a dramatic shift in the way we approach both our teams' work and tours (our biggest point of contact) in general.
  • The Impact

    The workshop sparked genuine collaboration between Marketing and Admissions. The team now has a shared priority, a common language, and more capability to diagnose and improve their journey going forward.

  • The Lesson

    Finding focus accelerates progress. By defining one big challenge together, TVCS were able to build momentum and trust between teams that will positively impact any future investment.