Christian Education National, or CEN, is a national organisation serving 65 Christian schools across Australia. We’d come in to audit and reframe their marketing, and that work surfaced the next problem. CEN had the opposite of a blank page: a long list of marketing goals, and not a lot of internal capacity to deliver them. So the next piece of work was a roadmap, to help them sequence it all.
The instinct in a spot like that is to start with the biggest tasks. We did the opposite. We sequenced the plan around impact, not size, starting with the things, small or large, that would make the biggest difference and unblock the work that came after. Some of those were quick wins. Some were foundational pieces that everything else depended on. Either way, the point was momentum: get the levers moving first, so a small team isn’t trying to do everything at once and stalling.
The roadmap gave them a clear order of operations, and a realistic one, matched to the capacity they actually had rather than the capacity they wished they had.
A clear, realistic order of operations for their marketing, matched to the capacity they actually had.
The highest-impact levers sequenced first, to unblock the work that followed.
A large school with full classes and long waitlists asked a great question: What would it take to be known for the best enrolment experience in the city? An Enrolment Ecosystem Audit gave them the foundation to answer it.
A small Sydney school with its first-ever marketing budget and nobody whose job was marketing. We started with a one-day workshop, because I’d never recommend a plan without a deep conversation first, and what came out was a positioning the school already believed but had never put into words.