# Bolsta Education > Bolsta Education is an experience-strategy consultancy for schools. We help schools with their story, brand, website, enrolment journey and communications, by unearthing the lived experience of their community. Bolsta works with school leaders and with admissions, marketing and communications teams to design coherent enrolment journeys. The core framework is the Enrolment Ecosystem™ — a model connecting the Experience, Journey and Infrastructure layers of how families choose and join a school. Founded by Jacob Shultz. Based in New South Wales, Australia, serving schools globally. ## Core pages - [Home](https://bolsta.education/): Bolsta helps schools with their story, brand, website, enrolment journey and communications; a six-question situation finder points to where to start. - [About](https://bolsta.education/about/): Founder Jacob Shultz's letter on why school stories and experience matter, his Experience Strategy Certification (Stone Mantel), the team of advisors and studio partners, and what schools can count on when working with Bolsta. - [Services](https://bolsta.education/services/): Strategy, facilitation, design and creative infrastructure for schools. - [For marketing and enrolment teams](https://bolsta.education/who-we-work-with/marketing-and-enrolment/): How Bolsta works alongside a school's marketing, communications and enrolment team. - [Enrolment Ecosystem™](https://bolsta.education/enrolment-ecosystem/): The model connecting experience, journey and infrastructure. - [Contact](https://bolsta.education/contact/): Get in touch with Bolsta Education. ## Tools - [Enrolment Ecosystem Pulse™](https://bolsta.education/grow/enrolment-ecosystem-pulse/): A free, behaviour-led diagnostic that shows how a school's enrolment ecosystem is working today. Measures three layers — Journey, Experience, Infrastructure — using observable behaviours, not sentiment. - [Enrolment Ecosystem Audit](https://bolsta.education/services/enrolment-ecosystem-audit/): Bolsta's signature in-depth diagnostic of a school's enrolment journey, producing a tailored report and actionable roadmap. ## Key concepts ### The Enrolment Ecosystem™ A framework for understanding and improving how families choose and join a school. It organises everything that shapes the enrolment experience into three layers: - **Experience**: How consistently families feel care, clarity and confidence at key moments. - **Journey**: How clearly the enrolment journey is understood, shared and coordinated across teams. - **Infrastructure**: How well tools, systems and assets support the experience teams are trying to deliver. ### Parent experience thinking A lens for school marketers that goes beyond satisfaction surveys. It focuses on designing how families feel at every stage — from first discovering the school through tours, open days, enrolment and onboarding. ### Enrolment journey mapping The practice of mapping every touchpoint a family encounters when choosing and joining a school, identifying where the experience is strong, where it breaks down, and what to fix first. ## Writing by topic ### Enrolment journey - [What does a good enrolment journey look like?](https://bolsta.education/articles/what-does-a-good-enrolment-journey-look-like/) - [Use the 6-step enrolment journey](https://bolsta.education/articles/use-the-6-step-enrolment-journey-to-unlock-better-school-marketing/) - [A regenerative enrolment journey](https://bolsta.education/articles/a-regenerative-enrolment-journey/) - [Boost your admissions using an enrolment journey](https://bolsta.education/articles/boost-your-admissions-using-an-enrolment-journey/) - [The Four C's of a great admissions team](https://bolsta.education/articles/the-four-cs-of-a-great-admissions-team/) ### Parent experience - [Foundations of parent experience thinking](https://bolsta.education/articles/foundations-of-parent-experience-thinking-for-school-marketers/) - [Parent engagement vs parent experience](https://bolsta.education/articles/whats-the-difference-between-parent-engagement-and-parent-experience/) - [How schools build trust with prospective families](https://bolsta.education/articles/how-can-schools-create-trust-with-prospective-families/) - [How do school tours shape parent decisions?](https://bolsta.education/articles/how-do-school-tours-shape-parent-decisions/) - [40+ ideas for onboarding families](https://bolsta.education/articles/40-ideas-for-onboarding-families-into-your-school/) ### School websites - [10 traits of high-performing school websites](https://bolsta.education/articles/10-traits-of-high-performing-school-websites/) - [What should a school website include?](https://bolsta.education/articles/what-should-a-school-website-include-for-better-enrolment-outcomes/) - [6 ways to improve parent experience on your school website](https://bolsta.education/articles/6-ways-to-improve-the-parent-experience-on-your-school-website/) ### School marketing strategy - [How to plan ahead for strategic school marketing](https://bolsta.education/articles/how-to-plan-ahead-for-strategic-school-marketing/) - [Why school marketing managers burn out](https://bolsta.education/articles/why-school-marketing-managers-burn-out/) - [How to align marketing, admissions and leadership teams](https://bolsta.education/articles/how-can-schools-align-marketing-admissions-and-leadership-teams/) ### Brand and storytelling - [Why every school sounds the same](https://bolsta.education/articles/why-every-school-sounds-the-same/) - [Building a school brand with limited resources](https://bolsta.education/articles/building-a-school-brand-with-limited-resources/) - [Why your school's story isn't working](https://bolsta.education/articles/the-power-of-story-is-hard-to-underestimate/) ## Evidence - [Case Studies](https://bolsta.education/case-studies/): 15 examples of Bolsta's work with schools across Australia and internationally. - [Tools and Resources](https://bolsta.education/tools-and-resources/): Practical tools for schools. - [Fieldnotes newsletter](https://bolsta.education/grow/fieldnotes/): A fortnightly newsletter on enrolment, experience and school marketing. - [RSS feed](https://bolsta.education/rss.xml): Latest articles from Bolsta Education.