# Bolsta Education > Bolsta Education is an experience-strategy consultancy for schools. We help schools close the gap between who they are and what families experience — through story, people and creativity. Bolsta works with school leaders and with admissions, marketing and communications teams to design coherent enrolment journeys. The core framework is the Enrolment Ecosystem™ — a model connecting the Experience, Journey and Infrastructure layers of how families choose and join a school. Founded by Jacob Shultz. Based in New South Wales, Australia, serving schools globally. ## Core pages - [Home](https://bolsta.education/): Overview of Bolsta Education's approach to school experience strategy. - [About](https://bolsta.education/about/): Who Bolsta is, how it works, and the people behind it. - [Services](https://bolsta.education/services/): Strategy, facilitation, design and creative infrastructure for schools. - [Who we work with](https://bolsta.education/who-we-work-with/): How Bolsta works with school leaders and with marketing and enrolment teams. - [For school leaders](https://bolsta.education/who-we-work-with/school-leaders/): Situation-led page for principals, deputies and business managers. - [For marketing and enrolment teams](https://bolsta.education/who-we-work-with/marketing-and-enrolment/): The senior partner behind school marketing and enrolment teams. - [Enrolment Ecosystem™](https://bolsta.education/enrolment-ecosystem/): The model connecting experience, journey and infrastructure. - [Contact](https://bolsta.education/contact/): Get in touch with Bolsta Education. ## Tools - [Enrolment Ecosystem Pulse™](https://bolsta.education/grow/enrolment-ecosystem-pulse/): A free, behaviour-led diagnostic that shows how a school's enrolment ecosystem is working today. Measures three layers — Journey, Experience, Infrastructure — using observable behaviours, not sentiment. - [Enrolment Ecosystem Audit](https://bolsta.education/services/enrolment-ecosystem-audit/): Bolsta's signature in-depth diagnostic of a school's enrolment journey, producing a tailored report and actionable roadmap. ## Key concepts ### The Enrolment Ecosystem™ A framework for understanding and improving how families choose and join a school. It organises everything that shapes the enrolment experience into three layers: - **Experience**: How consistently families feel care, clarity and confidence at key moments. - **Journey**: How clearly the enrolment journey is understood, shared and coordinated across teams. - **Infrastructure**: How well tools, systems and assets support the experience teams are trying to deliver. ### Parent experience thinking A lens for school marketers that goes beyond satisfaction surveys. It focuses on designing how families feel at every stage — from first discovering the school through tours, open days, enrolment and onboarding. ### Enrolment journey mapping The practice of mapping every touchpoint a family encounters when choosing and joining a school, identifying where the experience is strong, where it breaks down, and what to fix first. ## Writing by topic ### Enrolment journey - [What does a good enrolment journey look like?](https://bolsta.education/articles/what-does-a-good-enrolment-journey-look-like/) - [Use the 6-step enrolment journey](https://bolsta.education/articles/use-the-6-step-enrolment-journey-to-unlock-better-school-marketing/) - [A regenerative enrolment journey](https://bolsta.education/articles/a-regenerative-enrolment-journey/) - [Boost your admissions using an enrolment journey](https://bolsta.education/articles/boost-your-admissions-using-an-enrolment-journey/) - [The Four C's of a great admissions team](https://bolsta.education/articles/the-four-cs-of-a-great-admissions-team/) ### Parent experience - [Foundations of parent experience thinking](https://bolsta.education/articles/foundations-of-parent-experience-thinking-for-school-marketers/) - [Parent engagement vs parent experience](https://bolsta.education/articles/whats-the-difference-between-parent-engagement-and-parent-experience/) - [How schools build trust with prospective families](https://bolsta.education/articles/how-can-schools-create-trust-with-prospective-families/) - [How do school tours shape parent decisions?](https://bolsta.education/articles/how-do-school-tours-shape-parent-decisions/) - [40+ ideas for onboarding families](https://bolsta.education/articles/40-ideas-for-onboarding-families-into-your-school/) ### School websites - [10 traits of high-performing school websites](https://bolsta.education/articles/10-traits-of-high-performing-school-websites/) - [What should a school website include?](https://bolsta.education/articles/what-should-a-school-website-include-for-better-enrolment-outcomes/) - [6 ways to improve parent experience on your school website](https://bolsta.education/articles/6-ways-to-improve-the-parent-experience-on-your-school-website/) ### School marketing strategy - [How to plan ahead for strategic school marketing](https://bolsta.education/articles/how-to-plan-ahead-for-strategic-school-marketing/) - [Why school marketing managers burn out](https://bolsta.education/articles/why-school-marketing-managers-burn-out/) - [How to align marketing, admissions and leadership teams](https://bolsta.education/articles/how-can-schools-align-marketing-admissions-and-leadership-teams/) ### Brand and storytelling - [Why every school sounds the same](https://bolsta.education/articles/why-every-school-sounds-the-same/) - [Building a school brand with limited resources](https://bolsta.education/articles/building-a-school-brand-with-limited-resources/) - [Why your school's story isn't working](https://bolsta.education/articles/the-power-of-story-is-hard-to-underestimate/) ## Evidence - [Case Studies](https://bolsta.education/case-studies/): 15 examples of Bolsta's work with schools across Australia and internationally. - [Tools and Resources](https://bolsta.education/tools-and-resources/): Practical tools for schools. - [Fieldnotes newsletter](https://bolsta.education/grow/fieldnotes/): A fortnightly newsletter on enrolment, experience and school marketing. - [RSS feed](https://bolsta.education/rss.xml): Latest articles from Bolsta Education.